Selling in Sexual Wellness

with Katharyne

Adults Only

  • The sex toy industry has now reached $15 billion annually in sales

  • That figure is growing rapidly and expected to reach $52 billion in the next four years

  • Amazon.com is the biggest worldwide seller of sex toys

  • 44% of women aged 18-60 have used a sex toy

  • Globally, the USA has the most annual Google searches for most sex toys

Selling in sexual wellness

Sex is in the mainstream!

Gwyneth Paltrow recently recommended a bevy of expensive sex toys on her website including a $15,000 24k gold Lelo Inez vibrator

The 50 Shades of Grey book series has had over 50 million sales so far in the US.

Sexual wellness is a goldmine, yet it’s one of the most neglected categories by Amazon sellers.

Some brave souls try listing a vibrator or two, maybe a silk scarf or some furry handcuffs and give up when the sales don’t come magically rolling in. What’s going on?

Well, the world of Sexual Wellness is HUGE. From fantasies to fetishes, rope to roleplay, tantra to tattooing, ice cubes to aliens, there’s something for everyone. People know what they want and what they like enough to pull out their credit card and they feel very strongly about those things… And really, no-one feels that strongly about furry handcuffs.

Grab a stiff gin and join me for a no-nonsense guide to selling in the sexual wellness category on Amazon

In a two hour live class, we will cover:

  • The spectrums of sex and how these translate into physical products
  • Making the ordinary extraordinary. Niches you would never expect.
  • Sourcing sexual wellness products
  • Bundling and White Labeling in Sexual Wellness to create the full fantasy package
  • Erotic publishing - The options for eBooks and physical books even if you can’t write!
  • How to market your products. In the SW niche, this can be a challenge but we identify sex positive platforms and how to use them for both paid and free, organic marketing.
  • And much much more! It’s a loose and live class so expect brainstorming, ideas, friendly interaction and of course questions and answers.
Additionally, participants will have access to the following:
  • An enhanced replay of the class
  • A small, temporary private Facebook group to discuss the class, share ideas and brainstorm.
  • A complete list of more than 600 SW niche/keywords sorted by several layers of popularity including monthly search engine search volume
  • Most searched erotica terms compiled from our Skywords software
  • A list of related wholesale suppliers
  • A list of useful resources including related websites, research, books and more.

Thursday 26th May 4:00pm PST / 7:00pm EST

Class is FREE for subscribed members of the Blue Sky Create white label class. If you are part of this class, do NOT sign up, you get free access to all of this! :)

The class was awesome!

But if you couldn't make it, don't worry, you can still catch all the fun. Buy the replay now!

Sign up just for Sexual Wellness class
  • Live class
  • Free replay (includes chat history)
  • Resources (600 popular niches, links and more)

This is what members said after the show:

"The wholesale websites by themselves are worth the cost of the course!! Thank you!"

"Great job! I learned sooo much!"

Great info....eye opening for sure"

"Thanks so much for an awesome show, Katharyne. So much helpful info. Loved it! The wheels are turning, lol!”

"Mind blown!!"

"As usual, you are always very thorough in your research and delivered a crazy huge amount of useful information. Thank you so mu ch!”

"One of the most informative sessions that I have attended. Thank you!”



FAQ

What can I expect? I’m scared!

  • We understand that many people are nervous, embarrassed or uncomfortable talking about this topic. Participation is totally optional. You are welcome to simply watch the class and enjoy the resources. The class will be lighthearted, sex-positive, safe and fun for everyone in the group. However these are adult topics and may be considered taboo by many so please bring an open mind and put the kids to bed! We WILL go further than vibrators and furry handcuffs. If this challenges your religious or moral beliefs, this class may NOT be for you and that’s ok. Fear not - there will be similar classes on safer topics in the future, or you may enjoy our coloring book class at academy.blueskysuite.com :)

Why are you doing this?

  • Following a number of requests, it was clear there was a need for this class. There isn’t a lot of information out there about selling in this category and a lot of misconceptions about the category. Successfully researching these products and how to market them without falling into a black hole of spam and porn can be a challenge so we did some weeding to get you real market data to figure out what will actually sell and what buyers are looking for. Also, I’m braver than most and don’t often get the opportunity to talk about this stuff :D

Is this class for me?

  • If you sell any kind of customized or unique replenishable product, this class is for you. It is intended for anyone making bundles, private label or white label products, t-shirts, Coloring Books or other books. You do not need to be selling on Amazon to benefit - it is perfect for anyone selling on their own website (Shopify or other platform) or on print-on-demand platforms such as Merch or CreateSpace.

Who are you?

  • I’m Katharyne Shelton!
  • Have sold on Amazon and eBay for four years, much of that full time
  • Have taught hundreds of Amazon sellers to create successful listings from bestselling coloring books to #1 bundles to unique white label and private label products.
  • Love creativity! I like to help sellers think in new ways and find new opportunities.
  • Lead the Facebook groups ’Treasure Hunting with Katharyne’ and ‘Blue Sky’.
  • Teach, speak and blog for trade shows and conferences including ASD Marketweek, the largest trade show of its kind in the US.
  • Co-created the Blue Sky Suite, a market research and project management software system for Ecommerce sellers.
  • Hold a British MBA and have worked as a coach and consultant in several fields.
  • I’m also lucky enough to have learned from a number of professionals, artists and academics in the field of sexual wellness and to have been connected with several sex-positive communities.

What do I need to get started? Can you ungate me?

  • You can use this class to sell sexual wellness products on any appropriate platform (including your own Shopify website) but the focus will be on Amazon.
  • To sell in the Sexual Wellness category, you will need a professional selling account on Amazon and you MUST be ungated in Health and Personal Care.
  • To make sure you can sell these products, go to your seller account, select Inventory > Add a Product > Create a New Product Listing. Navigate to Health and Personal Care > Sex and Sensuality. If you can list in that category, you’re fine. If that doesn’t show for you, you MUST get ungated to be able to use this course.
  • Getting ungated in this category can be a challenge. Please search in Treasure Hunting for advice on ungating. You will need invoices from wholesale suppliers

Will this class teach me to create listings and to sell on Amazon?

  • No. If you are completely new to selling on Amazon, we recommend our Blue Sky Create course at blueskysuite.com which includes walkthroughs of listing creation, keywords, Amazon policies and much more.

What model does this class follow? Wholesale? Private label? Arbitrage?

  • The class includes a list of wholesale suppliers, but how you source is up to you. If your focus is retail or online arbitrage, this class will help you spot new buying opportunities and niches. If bundling, white label and private label are your thing, this class will give you some fantastic suggestions to get you started. The niches we cover can also be used for eBooks, coloring books, journals and more. Use your imagination. We want to help you sell successfully! :)

Should I sign up?

  • YES! You’ll be ahead of the game because this market is simply so untapped (excuse our pun!)

I have a question. How can I find out more?

  • Check our testimonials here or send me a message at hi@katharyne.com

For more in depth information about selling on Amazon (including the Fulfillment by Amazon FBA system) and for more information about marketing with social media, please join Blue Sky at facebook.com/groups/katharynesky

Where do I go with further questions?

Please ask your questions in the Blue Sky Facebook group or contact Katharyne Shelton.

Blue Sky Suite
Blue Sky Facebook Group

Katharyne is well known for her fast, friendly and simple, straightforward teaching style.